Privacy Policy

1. Introduction
Black Motion Italy ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.blackmotionitaly.com (the "Site") or use our chauffeur and transportation services (the "Services"). It also describes how we handle data exchanged through WhatsApp, which we use as an operational communication tool.
By using our Site and Services, you consent to the data practices described in this policy. If you do not agree with the terms, please do not access the Site or use our Services.
2. Information We Collect
We may collect both information you voluntarily provide and information automatically collected when you use our Site or communicate with us.
A. Information You Provide Directly

• Contact Information: Name, email address, phone number, company name.

• Booking Details: Pick-up and drop-off locations, dates, times, flight numbers, special requests, and payment information.

• Correspondence: Any communications you send us via email, WhatsApp, contact forms, or phone.

B. Information Collected Automatically

• Usage Data: IP address, browser type, pages visited, date/time of visit.

• This data is collected through cookies and similar tracking technologies.

3. How We Use Your Information
We use the information we collect for the following purposes:

• To provide, operate, and maintain our Services, including processing bookings.

• To communicate with you, including booking confirmations and customer support.

• To process payments and send invoices or receipts.

• To improve our Site, operations, and customer service.

• To send promotional communications, where legally permitted and with your consent.

4. Legal Basis for Processing (GDPR)
If you are located in the EEA, we process your personal data based on:

• Performance of a contract (fulfilling your booking).

• Consent (e.g., for marketing communications).

• Legitimate interests (e.g., service improvement, customer support, operational management).

5. How We Share Your Information
We share your information only as necessary to operate our business:

• Service Providers:

  • Payment Processors: PayPal, Stripe.

  • Partner Chauffeurs / NCC Providers: We share only the data required to perform your transfer or tour (name, pick-up details, flight numbers, etc.).

• Legal Requirements:
  We may disclose information when required to comply with applicable laws or legal processes.

We do not sell, rent, or trade your personal information.

6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy.
Booking and transaction data is typically stored for 1 year to comply with Italian tax and regulatory requirements.
You may request deletion sooner, unless we are legally required to retain certain data.

7. Your Data Protection Rights
Depending on your location, you may have the following rights:

• Access & Rectification

• Erasure (Right to Be Forgotten)

• Restrict Processing

• Data Portability

• Withdraw Consent

To exercise these rights, contact us using the details in the “Contact Us” section.

8. Cookies
Our Site uses cookies and similar technologies (including, potentially, Google Analytics) to enhance your experience and analyze usage.
You may disable cookies in your browser, but some features may not function properly.

9. Data Security
We implement appropriate administrative, technical, and physical safeguards to protect your personal data.
However, no digital transmission or storage system is completely secure, and we cannot guarantee absolute protection.

10. WhatsApp Data Use
We use WhatsApp Business as an official communication channel to manage inquiries, bookings, service confirmations, and customer support. By contacting us through WhatsApp, you acknowledge and accept the following:
A. Information Collected via WhatsApp
When you message us on WhatsApp, we may receive:

• Your name, phone number, and WhatsApp profile details

• Booking information you provide (dates, locations, flight numbers, etc.)

• Messages, attachments, and any other details you voluntarily send

We do not request or store payment information via WhatsApp.
B. How WhatsApp Data Is Used
We use WhatsApp data to:

• Respond to inquiries and provide customer support

• Create and manage bookings

• Coordinate operational logistics with drivers

• Send confirmations, updates, and instructions

• Improve communication efficiency

C. Integration with Our CRM
To streamline service management, your WhatsApp messages may be:

• Automatically forwarded to our secure CRM

• Used to create service requests, bookings, and internal dispatch notes

This process is internal and strictly for operational purposes.
D. Third-Party Processing
WhatsApp (Meta Platforms) processes your data according to its own privacy policies, including data storage on servers located outside the EU.
We recommend reviewing WhatsApp’s Privacy Policy for details on its data processing practices.
E. Your Control Over WhatsApp Data
You may request:

• Export of your WhatsApp communication history

• Deletion of all WhatsApp-based data stored in our systems

• Processing restrictions or manual handling of your data

Simply contact us with your request.

11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a new “Last Updated” date.

Contact Us
If you have any questions about this Privacy Policy or would like to exercise your data rights, please contact:
Black Motion Italy
Email: info@blackmotionitaly.com
Phone/WhatsApp: +39 329 953 9879
Website: www.blackmotionitaly.com